Hariningrum, Annisa and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Terpaan Akun Twitter @Ohmybeautybank Terhadap Pemenuhan Kebutuhan Informasi Kosmetik Dan Kecantikan (Survei Pada Followers @Ohmybeautybank). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
As social media continues to grow enormously, Twitter has evolved from merely a communication platform to a one-stop news media that streams the most up-to-date information. Recently, Twitter launched a new feature called auto mention confess (menfess) or known as autobase that is particularly used to search for certain information. @ohmybeautybank is one of the autobase accounts that specifically shares information about beauty-related topics. It is intriguing to further study this phenomenon as Twitter users, especially the followers of @ohmybeautybank account themselves, rely on this autobase account as their go-to place to find information regarding skincare, make-up, and beauty. The purpose of this research is to reveal how big of an impact the spread of information that @ohmybeautybank account can do to fulfill the needs to get more insights in topics about cosmetics and beauty through uses and gratification and media exposure theories. This study used explanatory quantitative method, and the samples are obtained through random sampling of 100 from the total 665,100 followers of @ohmybeautybank. The data is collected using a questionnaire. This research findings indicate that the media exposure of @ohmybeautybank Twitter account has a significant impact to the fulfillment of the needs of information regarding topics about cosmetics and beauty as depicted by the the t-test that is resulted in tcount > ttable value (12,396 > 1,984), with sig. 0.000 and the value of R square is 61.1%
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Media exposure, social media, twitter, uses and gratification |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > HE4 Social Media |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ANNISA HARININGRUM |
| Date Deposited: | 24 Nov 2022 03:58 |
| Last Modified: | 24 Nov 2022 03:58 |
| URI: | http://eprints.ums.ac.id/id/eprint/106403 |
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