Tamora, Al Adiat Russetya and , Aris Rakhmadi, S.T., M. Eng. (2022) Manajemen Pemasaran Daring Al Donuts Dengan Codeigniter. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Sales activities at each food outlet require a good and attractive marketing management. If the marketing strategy is carried out well, the products sold will be increasingly known to the wider community. In the era of digitalization that is developing in society, marketing management strategies are not only carried out on one medium, but also require various media such as WhatsApp, Facebook, Instagram and even information systems. With the media can add to the quality of a food outlet. Therefore, at the Al Donuts outlet which does not yet have an information system, the author plans to develop an information system at the Al Donuts outlet to improve marketing management strategies. With the information system, it is hoped that it will make it easier for potential customers to see and buy any products that are sold at the Al Donuts outlet. In designing information systems, the method used is the waterfall method. There are also supporting applications in the development of this information system, such as XAMPP, MySQL database, Visual Code Studio and Google Chrome. This research has been achieved by producing the Al Donuts information system. The features of the information system were tested by black box testing and the SUS (System Usability Scale) questionnaire method. The results of the black box testing show that the features of the information system can run properly. In testing the questionnaire obtained an average score of 77 which means the information system can be accepted by the user.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | marketing management, outlets, Information System |
| Subjects: | T Technology > TZ Technical Information |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Teknik Informatika |
| Depositing User: | AL ADIAT RUSSETYA TAMORA |
| Date Deposited: | 24 Nov 2022 02:32 |
| Last Modified: | 24 Nov 2022 02:40 |
| URI: | http://eprints.ums.ac.id/id/eprint/106372 |
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