Strategi Pengembangan Bisnis Di UMKM Industri Roti

Sabigh, Muhamad Mukhiqu and , Dr. Ir. Suranto, ST, MM, M.Si (2022) Strategi Pengembangan Bisnis Di UMKM Industri Roti. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

UMKM Roti Marnis is one of the bread or bakery industries which is currently experiencing several problems to be able to develop the business, therefore various kinds of business development strategies are needed which can later be recommended to theses. The method used is the Business Model Canvas method and analysis of Strengths, Weaknesses, Opportunities, and Threats (SWOT). The approach is carried out qualitatively where there will be interviews with business owners and observations on UMKM. The results of research at the UMKM Roti Marnis have indirectly implemented the concept of a business model canvas which can be seen from the fulfillment of the 9 block business model canvas and the existing SWOT matrix analysis, so that several alternative strategies can be obtained that can be used by UMKM Roti Marnis. which can be chosen, make SOPs (Standard Operating Procedures) for UMKM, keep books or records for UMKM, innovate existing products, carry out promotions or carry out sales online and offline.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Strategy, UMKM, BMC, SWOT
Subjects:	T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > Teknik Industri
Depositing User:	MUHAMAD MUKHIQU SABIGH
Date Deposited:	23 Nov 2022 02:54
Last Modified:	23 Nov 2022 02:56
URI:	http://eprints.ums.ac.id/id/eprint/106251

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