Pengaruh Interaktivitas, Kepercayaan dan Sikap Loyalitas Terhadap Pembelian secara Impulsif (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta pada Pengguna Platform E-Commerce Shopee)

Pangestu, Aldhi Rizky and , Dra. Mabruroh, M.M (2022) Pengaruh Interaktivitas, Kepercayaan dan Sikap Loyalitas Terhadap Pembelian secara Impulsif (Studi Kasus Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta pada Pengguna Platform E-Commerce Shopee). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of Interactivity, Trust, and Loyalty Attitudes towards impulsive purchases on the e-commerce ShopeeThe population in this study were students at the Faculty of Economics and Business, University of Muhammadiyah Surakarta with a total sample of 100 respondents. This research uses quantitative research. The method of collecting data is by using a questionnaire which is measured using a Likert Scale. The method used in sampling using the slovin. The sampling technique used was simple random sampling. By using SPSS 25 software and data analysis methods consisting of, among others, classical assumption test analysis, multiple regression analysis, and hypothesis testing. Interactivity has a positive and significant effect on online. Trust has a positive and significant effect on online. Loyalty attitude has a positive and significant effect on online. And Interactivity, Trust, and Loyalty Attitude have a positive and significant simultaneous effect on online

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Interactivity, Trust, Loyalty Attitude, Impulsive Buying, and Consumer Behavior
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALDHI RIZKY PANGESTU
Date Deposited:	23 Nov 2022 03:42
Last Modified:	23 Nov 2022 03:42
URI:	http://eprints.ums.ac.id/id/eprint/106245

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