Representasi Nasionalisme Dalam Iklan Aice Indonesia

Romli, Qori Aliga and , Vinisa N.Aisyah, S.I.Kom., M.I.Kom (2022) Representasi Nasionalisme Dalam Iklan Aice Indonesia. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Advertising is a sales strategy that aims to offer products to consumers, sometimes advertisements also have other messages that are moral teachings that can be concluded. This study analyzes the representation of nationalism in Aice Indonesia advertisements, which aims to determine the commodity of nationalism in the changes in people's lives during the pandemic. There are two advertisements that are the object of study in this study, researchers see how the representation of nationalism is manifested in the visualization of the advertisement. The method used in this research is semiotic method with Roland Barthes approach. The researcher analyzed the scenes in the two advertisements. These scenes were assessed based on visual and narrative aspects. These two aspects were analyzed using Barthes' approach to denotation and connotation systems, which were then linked to the concept of nationalism. The results show that there is a representation of nationalism in the five commodity values of nationalism, which include economic nationalism, humanity, togetherness, history, and the celebration of independence. Nationalism is still used as an important meaning to realize the purpose of commercial advertising that has branding interests.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	representation, nationalism, semiotics, advertising
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	QORI ALIGA ROMLI
Date Deposited:	22 Nov 2022 06:16
Last Modified:	22 Nov 2022 06:16
URI:	http://eprints.ums.ac.id/id/eprint/106132

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