Shafaro, Emha and , Ir. Ratnanto Fitriadi S.T., M.T (2022) Analisis Swot Dan Bmc Sebagai Strategi Meningkatkan Daya Saing Pada Bisnis Usaha Tempe Keripik (Studi Kasus: Umkm Tempe Keripik Mbak Shanti). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](http://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Surat Pernyataan Publikasi)
Salsabilla_Surat-Pernyataan-Publikasi_001.pdf Restricted to Repository staff only Download (248kB) |
|
PDF (Naskah Publikasi)
D600180112_Emha Shafaro_Naskah Publikasi.pdf Download (975kB) |
Abstract
This research was conducted based on the number of industries similar to "Mbak Shanti" Tempe Chips, thus causing stiff competition. Therefore, appropriate strategies are needed to increase competitiveness and develop the "Mbak Shanti" Tempe Chips product business. The method used in this research is SWOT analysis and Business Model Canvas. Data collection techniques used in this study were interviews, observation, and filling out questionnaires to respondents. The results of the study using the SWOT method showed that the Mbak Shanti Tempe Chips MSME is in quadrant I which indicates that the company is experiencing a progressive business situation which means it is in a very profitable situation. MSMEs have strengths that can take advantage of existing opportunities. The strategy applied in this condition is to control raw materials before processing and before being distributed to consumers, carry out holiday agendas or lectures/meetings in maintaining a harmonious relationship between the owner and employees, adding employees in the packaging and distribution department as well as tempe cutting equipment and oil drying equipment in order to increase production capacity, provide bonuses and THR regularly and conduct training to increase employee motivation and skills, as well as using social media and marketplaces in selling and promoting products. While the results of the study used the Business Model Canvas method in the form of which elements experienced additions after processing the data in the SWOT analysis. Making the BMC can help visualize ideas or business concepts that are being carried out at UMKM Tempe Kripik "Mbak Shanti".
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | SWOT analysis, Business Model Canvas (BMC), MSME |
| Subjects: | T Technology > TI Industrial Engineering |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | EMHA SHAFARO |
| Date Deposited: | 22 Nov 2022 02:13 |
| Last Modified: | 22 Nov 2022 02:13 |
| URI: | http://eprints.ums.ac.id/id/eprint/106081 |
Actions (login required)
 |
View Item |
