Hubungan Celebrity Worship Dan Kontrol Diri Dengan Perilaku Konsumtif Penggemar K-POP

Anindita, Fathin and , Dr. Nanik Prihartanti, M.Si., Psikolog (2022) Hubungan Celebrity Worship Dan Kontrol Diri Dengan Perilaku Konsumtif Penggemar K-POP. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is motivated by the consumptive behavior of K-Pop fans, consumptive behavior is the desire to have goods in excess, and less needed and not the main need, causing wasteful behavior because it is more concerned with wants than needs. Because many K-Pop fans experience high consumption, researchers are interested in researching this problem. The purpose of the study was to determine the relationship between Celebrity Worship and self-control on the consumptive behavior of Kpop fans. The research method used is quantitative with measuring instruments used, namely the Celebrity Worship scale, self-control scale and consumptive scale, data analysis techniques using multiple linear regression, the results of the study show that there is a relationship between Celebrity worship and consumptive behavior, and there is a relationship between self-control and consumptive behaviour. The relationship between Celebrity Worship and self-control obtained a significant correlation with the resulting coefficient value (r) = 0.517 with sig (I – tailed) = 0.000 (p <0.05), which indicates that there is a very significant negative relationship between celebrity worship support and consumptive behaviour. There is a relationship between self-control and consumptive behavior (r) = 0.541 with sig (I – tailed) = 0.000 (p <0.05), which means there is a very significant negative relationship between self-control and consumptiveness. Then the effective contribution of celebrity worship and self-control to consumptive behavior is 0.378 which means that the contribution of the independent variable can affect the dependent variable in this study, which is 37.8% with the details of celebrity worship's contribution in influencing the consumptive of 17.27%, and details variable contribution of self-control in influencing consumptive 20.50%, the remaining 24.45% is influenced by other factors outside the study. This shows that the higher celebrity worship, the higher the consumptive behavior that will be carried out and the lower the self-control, the higher the consumptive behavior that will be carried out.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Celebrity Worship, Self Control, Consumptive
Subjects:	B Philosophy (General); Religion > BB Psychology B Philosophy (General); Religion > BB Psychology > BB1 Social Psychology
Divisions:	Fakultas Psikologi > Psikologi
Depositing User:	FATHIN ANINDITA
Date Deposited:	22 Nov 2022 01:27
Last Modified:	22 Nov 2022 01:28
URI:	http://eprints.ums.ac.id/id/eprint/106042

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