Strategi Digital Branding Tim Persija Jakarta Melalui Media Instagram

Simatupang, Kevin Roy Pratama and -, Dr. Fajar Junaedi, S.Sos., M.Si (2022) Strategi Digital Branding Tim Persija Jakarta Melalui Media Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

In today's era, football is not just a sport, but has become an industrial area that is able to create big profits. Persija as one of the most successful teams and has supporters who do a lot of digital branding to attract public interest in Persija's big name. Persija's digital branding through Instagram media. The purpose of this study is to find out how Persija Jakarta's digital branding strategy is then analyzed using the concept of The Circular Model Of Some/Model Some by Regina Luttrell and SMART concept by Calvin Kennedy. The method used is qualitative with a descriptive approach. Data collection techniques are in-depth interviews as the primary source and observation as a secondary source. From the research conducted, it can be seen that Persija maximizes the use of features on Instagram as well as possible. Content creation in the form of photos and videos is produced with a variety of supporting tools. The content presented by Persija must have a positive meaning, can sell, and show the identity of Persija itself. In terms of entertainment, Persija cooperates with RANS entertainment to increase popularity. In the business sector, Instagram Persija is the main attraction in bringing in sponsors.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Digital Branding, Persija, Instagram
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	Unnamed user with username l100180159
Date Deposited:	14 Nov 2022 04:09
Last Modified:	14 Nov 2022 04:09
URI:	http://eprints.ums.ac.id/id/eprint/105758

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