Azanny, Varendra Aldo and , Drs. Joko Sutarso, M.Si (2022) Strategi Komunikasi Pemasaran Dinas Kebudayaan Kota Surakarta Dalam Memperkenalkan Wayang Orang Sriwedari Sebagai Kearifan Lokal Di Kota Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the marketing strategy of the Surakarta City Culture Office in introducing the Sriwedari Wayang Orang as local wisdom in the city of Surakarta. This study uses a descriptive method with a qualitative approach, the sampling of this research uses Jugdemental or Purposive sampling, and the sample of this study is the employees of the Surakarta City Culture Office. While the data collection is obtained from the results of interviews and observations. The results of this study indicate that the Surakarta City Culture Office conducts marketing using the 4p mix theory of marketing communication. The Surakarta City Culture Service has promoted the Sriwedari Wayang Orang through the Instagram and Facebook social media platforms, but unfortunately the promotions carried out on the Sriwedari Wayang Orang Facebook account are not as active as the @wayang_orang Sriwedari Instagram account. Meanwhile, to keep the Wayang Orang Sriwedari alive and well known to the children of today's era, the Surakarta City Culture Service routinely holds a Puppet Bocah Festival every year, this is done by the Surakarta City Culture Service so that it can stimulate children to love indigenous Indonesian culture. especially the Wayang Orang Sriwedari.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Marketing Communication, Sriwedari Wayang Orang, Culture |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | VARENDRA ALDO AZANNY |
| Date Deposited: | 09 Nov 2022 01:06 |
| Last Modified: | 09 Nov 2022 01:06 |
| URI: | http://eprints.ums.ac.id/id/eprint/105555 |
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