Strategi Digital Marketing UMKM Batik Tunggal Laweyan Surakarta di Masa Pandemi Covid – 19 (Studi Kasus Batik Tunggal Laweyan)

Widiartha, Fachri and , Ikhwan Susila, S.E., M.Si., Ph.D. (2022) Strategi Digital Marketing UMKM Batik Tunggal Laweyan Surakarta di Masa Pandemi Covid – 19 (Studi Kasus Batik Tunggal Laweyan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI (39).pdf Download (634kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (897kB)
	PDF (Bab I) BAB I.pdf Download (170kB)
	PDF (Bab II) BAB Ii.pdf Restricted to Repository staff only Download (246kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (168kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (245kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (157kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSATAKA.pdf Download (216kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (808kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) PERNYATAAN.pdf Restricted to Repository staff only Download (253kB) | Request a copy

Abstract

This research discusses the digital marketing strategy used in MSMEs batik Tunggal Laweyan Surakarta. This research applies a descriptive qualitative methodology . This study consists of dependent and independent variables. The dependent variables in this study are digital marketing, while the independent variables are social media, website creation, search engines, marketing through content and google advertising. Utilization of social media can be done well if it contains educative and informative content such as promoting free shipping and discounts through content on social media. Advertisements on google ads even take advantage of whatsaap status for promotional advertising. And during the online purchase process, you can directly use social media via direct messages and you can also use links to e-commerce

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	digital marketing, social media, website creation, search engines, marketing through content and google advertising.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management H Social Sciences > HD Industries. Land use. Labor > HD28 Management > HD283 Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FACHRI WIDIARTHA
Date Deposited:	07 Nov 2022 06:44
Last Modified:	14 Nov 2022 06:26
URI:	http://eprints.ums.ac.id/id/eprint/105502

Actions (login required)

View Item