Analisis Pengaruh Persepsi Konsumen Dan Harga Pada Produk Organik Terhadap Niat Untuk Melakukan Pembelian Sayur Organik

Anggraini, Irfani and , Drs. Kusdiyanto, M.Si (2022) Analisis Pengaruh Persepsi Konsumen Dan Harga Pada Produk Organik Terhadap Niat Untuk Melakukan Pembelian Sayur Organik. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASPUBKU IRFANIA.pdf Download (876kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (827kB)
	PDF (Bab I) BAB I.pdf Download (185kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (135kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (207kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (204kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (91kB)
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (234kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (265kB)
	PDF (Surat Pernyataan Publikasi) Surat-Pernyataan-Publikasi-September-2022 copy.PDF Restricted to Repository staff only Download (237kB)

Abstract

This study aims to analyze the effect of Consumer Perception and Price on Purchase Intention. This research is included in quantitative research. The population of this study is organic vegetable consumers who live in Klaten district. The samples collected in this study were 100 respondents. The sample selection technique is using purposive sampling where the sample is determined based on certain criteria. The data used is primary data where data is obtained from respondents' answers through a questionnaire that has been given. SPSS 25 is used in research as an analytical tool. The results of this study indicate that (1) Consumer Perception has a positive and significant influence on Purchase Intention. (2) Price has a positive and significant effect on Purchase Intention.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Organic Vegetables, Consumer Perception, Price, Purchase Intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IRFANI ANGGRAINI
Date Deposited:	04 Nov 2022 07:15
Last Modified:	04 Nov 2022 07:15
URI:	http://eprints.ums.ac.id/id/eprint/105406

Actions (login required)

View Item