Strategi Komunikasi Pemasaran Terpadu Pada CV. Bejo Motor

Patmawati, Sholikhah and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Strategi Komunikasi Pemasaran Terpadu Pada CV. Bejo Motor. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) L100180099_Sholikhah Patmawati_Naskah Publikasi.pdf Download (938kB)
	PDF (Surat Pernyataan Publikasi) Doc7.pdf Restricted to Repository staff only Download (486kB) | Request a copy

Abstract

This study describes the integrated marketing communication strategy in CV. Bejo Motors. The purpose of this study is to explain the integrated marketing communication strategy model in CV. Bejo Motors. In this study using a qualitative descriptive method. Data collection techniques used through interview techniques. Informants from this study consisted of owners, staff and buyers of CV products. Bejo Motors. This research focuses on the use of integrated marketing communication theory or other languages of integrated marketing communication. The results of this study have determined the company's target market to facilitate the activities of an integrated marketing communication strategy. The strategy carried out by CV. Bejo Motor includes promotion, public relations, advertising, sponsorship, word of mouth marketing, personal selling, direct selling, and digital marketing. The various integrated marketing communication strategies aim not only to attract potential buyers but also to create brand image, awareness, and trust. Diverse strategies also involve not only paid content but can also be done for free and easily.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Integrated marketing communication, communication strategy, CV. Bejo Motor
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	SHOLIKHAH PATMAWATI
Date Deposited:	24 Oct 2022 01:31
Last Modified:	24 Oct 2022 01:31
URI:	http://eprints.ums.ac.id/id/eprint/105151

Actions (login required)

View Item