Analisis Tindak Tutur Dalam Wacana Iklan Produk Wardah Di Youtube

Rismawati, Evita and , Drs. Andi Haris Prabawa, M.Hum. (2022) Analisis Tindak Tutur Dalam Wacana Iklan Produk Wardah Di Youtube. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

his study aims to describe the types of locutionary, illocutionary, and perlocutionary speech acts used in advertising Wardah products on YouTube. The subjects of this research are advertising stars/artists and narrators in advertisements for wardah products. The object of research is advertisement for Wardah products on YouTube. The data in this study are speech acts in the discourse of wardah advertising products on youtube. The data sources for Wardah product advertisements on YouTube social media. The data collection technique used in the study was the listening and note-taking technique. The results of this study indicate that from the overall data there are 4 types of speech acts which include assertive illocutionary, directive illocutionary, expressive illocutionary and commissive illocutionary in the discourse of Wardah product advertisements on YouTube and the data obtained is 25 which includes (1) types of assertive speech as much as 2 sentences which is divided into the form of stating (1 data), the form of complaining (1 data), (2) the type of directive speech as many as 16 sentences which are divided into the form of recommending (5 data), the form of advising (4 data), and the form of asking (7 data). , (3) types of expressive speech as much as 1 sentence which is divided into forms of praise (1 data), (4) forms of commissive speech as many as 7 sentences which are divided into forms of offering (1 data) and forms of promising (6 data), (5) forms of declaration speech was not found in wardah product advertisements on Youtube. Keywords: pragmatics, types of speech acts, forms of speech acts.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	pragmatics, types of speech acts, forms of speech acts.
Subjects:	L Education > L Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa, Sastra Indonesia dan Daerah
Depositing User:	EVITA RISMAWATI
Date Deposited:	15 Aug 2022 04:40
Last Modified:	15 Aug 2022 04:42
URI:	http://eprints.ums.ac.id/id/eprint/104178

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