Cahya, Andhika Brahma and , Agus Triyono, M.Si. (2022) Studi Deskriptif Kuantitatif Motif Dan Kepuasan Terhadap Akun Instagram @kabupatenkaranganyar Sebagai Sumber Informasi Seputar Covid-19 Pada Masyarakat Karanganyar. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
-Government is the use of information and communication technology by government agencies with the aim of realizing a more modern and efficient government system. Karanganyar is one of the regencies in the Surakarta Residency area that implements the E-Government in managing public services. One of the social media used is Instagram with the account name @Kabupatenkaranganyar. The purpose of this research is to find out the motives and satisfaction of people living in Karanganyar following the Instagram account @Kabupatenkaranganyar. This study uses the Uses and Gratification by focusing on finding the gap between Gratification Sought (GS) and Gratification Obtained (GO) in Karanganyar Regency people who follow the @Kabupatenkaranganyar Instagram account. The collection method in this study uses a questionnaire distributed via online google form to 100 respondents who have been calculated using the Slovin formula from a total of 56300 population. This study uses the Pearson Product Moment reliability test Cronbach Alpha Meanwhile, to analyze the data, the researchers used cross tabulation with the help of the SPSS application. The results of this study indicate that @Kabupatenkaranganyar is able to provide satisfaction to respondents with the highest score for entertainment motives.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | e-government, discrepancy, uses and gratification |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ANDHIKA BRAHMA CAHYA |
| Date Deposited: | 15 Aug 2022 03:49 |
| Last Modified: | 15 Aug 2022 03:49 |
| URI: | http://eprints.ums.ac.id/id/eprint/104152 |
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