Pengaruh Hedonic Shopping Dan Lifestyle Fashion Involvement Terhadap Impluse Buying Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta Angkatan 2018

Aziza, Amara Thoriqul and , M. Fahmi Johan Syah, M.Pd. (2022) Pengaruh Hedonic Shopping Dan Lifestyle Fashion Involvement Terhadap Impluse Buying Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta Angkatan 2018. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to test the influence of hedonic shopping and lifestyle fashion involvement on impulse buying in Accounting Education students of the University of Muhammadiyah Surakarta class of 2018. This study is a quantitative type of research that uses a correlation research design with 123 respondents out of 189 people taken by random sampling technique. The data analysis techniques used are multiple linear regression analysis, t-test, f-test and coefficient of determination. This result shows that: 1) Hedonic shopping has a positive and significant effect on impulse buying by knowing on the basis of calculations obtained results of 3.098 > 0.677 with a significance value of < 0.005 which is 0.002. 2) Lifestyle fashion involvement has a positive and significant effect on impulse buying with a result of 9.854 > 0.677 with a significance value of < 0.005 which is 0.000. 3) Hedonic shopping and lifestyle fashion involvement have a similar effect as srimultan against implue buying. This is evidenced by the results of the srimultan test is F-count > F-table which is 126.545 > 3.007 with a significant value produced of 0.000 which means that the result is greater than the specified significant value of 0.005. Based on this research, it can be concluded that hedonic shopping and lifestyle fashion involvement affect impulse buying in Accounting Education students of the University of Muhammadiyah Surakarta class of 2018.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Hedonic shopping, lifesyle fashion involvement, impluse buying
Subjects:	L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	AMARA THORIQUL AZIZA
Date Deposited:	14 Aug 2022 19:23
Last Modified:	21 Sep 2022 04:21
URI:	http://eprints.ums.ac.id/id/eprint/104096

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