Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Smartphone

Saefullah, Fiqri and , Dr. Edy Purwo Saputro SE, M Si (2022) Pengaruh Citra Merek dan Harga Terhadap Keputusan Pembelian Smartphone. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to study the effect of brand image and price on smartphone purchasing decisions on Soloraya college students with a sample of 100 respondents. The sampling technique is a non probability sampling technique that is incidental sampling. The data collection technique used was a questionnaire. the data analysis method uses multiple linear regression analysis techniques, the classic assumption test, the F hypothesis test, the t hypothesis test, the coefficient of determination. The results showed that their image was positive and significant for smartphone realities, while prices were negative and not significant for smartphone purchase decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, price, purchasing decisions.
Subjects:	H Social Sciences > HD Management, Business and Labor > Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	FIQRI SAEFULLAH
Date Deposited:	15 Aug 2022 04:08
Last Modified:	15 Aug 2022 04:08
URI:	http://eprints.ums.ac.id/id/eprint/103974

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