Pengaruh Kepercayaan, Kualitas Informasi Dan Persepsi Resiko Terhadap Minat Beli Konsumen Pada Online Shopee (Studi Empiris Pada Mahasiswa FEB UMS)

Santoso, Himawan and , Imronudin, S.E., M.Si., Ph.D (2022) Pengaruh Kepercayaan, Kualitas Informasi Dan Persepsi Resiko Terhadap Minat Beli Konsumen Pada Online Shopee (Studi Empiris Pada Mahasiswa FEB UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of Trust, Information Quality and Risk Perception on Shopee Online Consumer Buying Interest. The population in this study were students in the city of Surakarta. This study is a quantitative study using primary data obtained directly from the results of questionnaires distributed to 150 respondents with purposive sampling technique. Data analysis in this study using SmartPLS using the bootstrapping method. The results of this study indicate that Trust and Risk Perception have a positive and significant effect on Consumer Buying Interest, while Information Quality has no positive and significant effect on Consumer Buying Interest.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Trust, Information Quality, Risk Perception, and Buying Interest.
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	HIMAWAN SANTOSO
Date Deposited:	13 Aug 2022 04:47
Last Modified:	13 Aug 2022 04:47
URI:	http://eprints.ums.ac.id/id/eprint/103906

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