Pengaruh Social Media Marketing, Kepercayaan Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Dear Me Beauty

Suhardi, Maya Fahira and , Dr. M. Farid Wajdi, S.E., M.M (2022) Pengaruh Social Media Marketing, Kepercayaan Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen Dear Me Beauty. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of social media marketing, brand trust and product quality on consumer purchasing decisions dear me beauty. Respondents used in this study were 100 respondents. The type of data used is primary data. The data collection method used is a questionnaire and processed using Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. This study concludes that: Social Media Marketing has a positive and significant effect on Consumer Purchase Decisions for Dear Me Beauty. Brand Trust has a positive and significant effect on Consumer Purchase Decisions for Dear Me Beauty. Product quality has a positive and significant effect on Consumer Purchase Decisions for Dear Me Beauty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Effect of Social Media Marketing, Brand Trust and Product Quality on Consumer Purchase Decisions Dear Me Beauty
Subjects:	H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MAYA FAHIRA SUHARDI
Date Deposited:	13 Aug 2022 03:26
Last Modified:	13 Aug 2022 03:26
URI:	http://eprints.ums.ac.id/id/eprint/103731

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