Wiratni, Wiratni and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Persepsian Resiko Terhadap Niat Beli Online. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to determine the effect of financial losses and damage to online security reputations and online purchase intention privacy issues as mediating variables. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data analysis using SMART-PLS version 3. The results of the analysis in this study indicate that financial losses have a significant effect on online purchase intentions. while reputational damage has a significant effect on online purchase intentions. Then the results of the analysis in this study indicate that online security and privacy issues affect online purchase intentions
Item Type: | Thesis (Skripsi) |
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Uncontrolled Keywords: | Financial Losses, Damage to Reputation, Online Security And Privacy Issues, Online Purchase Intention |
Subjects: | H Social Sciences > HB Economic Theory |
Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
Depositing User: | WIRATNI |
Date Deposited: | 11 Aug 2022 03:50 |
Last Modified: | 11 Aug 2022 03:50 |
URI: | http://eprints.ums.ac.id/id/eprint/103544 |
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