Pengaruh Kualitas Produk, Citra Meerek, dan Promosi Terhadap Keputusan Pembelian Kendaraan Bermotor Honda Beat Pada Konsumen Dealer Honda Naga Mas Motor Pracimantoro Tahun 2019-2021

, Fina and , Dra. Mabruroh , MM (2022) Pengaruh Kualitas Produk, Citra Meerek, dan Promosi Terhadap Keputusan Pembelian Kendaraan Bermotor Honda Beat Pada Konsumen Dealer Honda Naga Mas Motor Pracimantoro Tahun 2019-2021. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI edit.pdf Download (376kB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (864kB)
	PDF (Bab I) BAB I.pdf Download (116kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (208kB) | Request a copy
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (328kB) | Request a copy
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (434kB) | Request a copy
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (97kB) | Request a copy
	PDF (Daftar Pustaka) DAFTAR PUSTAKA.pdf Download (208kB)
	PDF (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Download (534kB) | Request a copy
	PDF (Surat Pernyataan Publikasi) SURAT PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (116kB) | Request a copy

Abstract

This study aims to analyze the effect of product quality, brand image, promotion on purchasing decisions for Honda Beat motor vehicles on consumers at Honda Nagama Mas Pracimantoro dealerships in 2019-2021. The type of research used in this study is quantitative descriptive research with the research subject used as a sample, namely Consumers of Honda Naga Mas Motor Pracimantoro dealers in 2019-2021 who purchased Honda Beat as many as 96 respondents with purposive sampling technique. Data collection techniques with questionnaires. This study uses quantitative data types with data sources namely primary data. The population in this study are consumers of Honda Naga Mas Motor Praciamntoro dealers who purchase Honda Beat. The sample used was 96 people. While the data analysis method in this study used Multiple Linear Regression Analysis. Classical assumption test (normality test, multicollinearity test, heteroscedasticity test), hypothesis test (t test, F test, and coefficient of determination) assisted by SPSS 25 software. The results of this study indicate that product quality has a positive and significant effect on purchasing decisions. Brand image has a positive and significant impact on purchasing decisions. Promotion has a positive and significant effect on purchasing decisions. Product quality, brand image, and promotion have a positive and significant effect on purchasing decisions for Honda Beat motor vehicles at Honda Naga Mas Motor Pracimantoro dealer consumers in 2019-2021.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Purchase decision, product quality, brand image, and promotion
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FINA
Date Deposited:	10 Aug 2022 01:45
Last Modified:	10 Aug 2022 01:46
URI:	http://eprints.ums.ac.id/id/eprint/103158

Actions (login required)

View Item