Pengaruh Kepuasan Konsumen, Nilai Konsumen Dan Citra Merek Terhadap Loyalitas Konsumen Starbucks

Kartika Putra, Jemy and , Dr. Edy Purwo Saputro, SE, M.Sl. (2022) Pengaruh Kepuasan Konsumen, Nilai Konsumen Dan Citra Merek Terhadap Loyalitas Konsumen Starbucks. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of consumer satisfaction, consumer value and brand image on Starbucks consumer loyalty. This research is a type of associative research. This research method uses quantitative methods. The population and sample in this study were consumers of any Starbucks outlets that had met the requirements and the number of respondents as samples in this study were 100 people. Sources of data used in this study is primary data. Methods of data collection by using a questionnaire. Data was collected using a questionnaire adopted from the results of a number of previous studies using 5 Likert scales. Data analysis using SPSS (Software Statistical Package for Social Sciences) version 26. The results of the analysis in this study indicate that consumer satisfaction has no significant effect on consumer loyalty, consumer value has a significant effect on consumer loyalty and brand image also has no significant effect on consumer loyalty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Consumer Satisfaction, Consumer Value, Brand Image, Consumer Loyalty
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	JEMY KARTIKA PUTRA
Date Deposited:	09 Aug 2022 07:11
Last Modified:	09 Aug 2022 07:11
URI:	http://eprints.ums.ac.id/id/eprint/103088

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