Strategi Marketing Campaign @ariefmuhammad Dalam Peningkatan Brand Awareness @prepp Studio

Sultana, Yazid Sofyan and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Strategi Marketing Campaign @ariefmuhammad Dalam Peningkatan Brand Awareness @prepp Studio. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study discusses the use of marketing strategies carried out by Arief Muhammad digitally through Instagram in a campaign with @preppstudio. In this study, the purpose of this study was to find out Arief Muhammad's marketing communication strategy that was carried out to increase @preppstudio brand awareness. In this study using a qualitative descriptive method. Data collection techniques using observation techniques. This research focuses on the use of integrated marketing communication & persuasion communication. The results of this study are the use of indirect marketing with indirect persuasion communication in seeking the attention of netizens. From the results of the study, it was also found that a product placement strategy helped in increasing @preppstudio's brand awareness. The increase in @preppstudio's brand awareness is very high with persuasive communication carried out through a campaign. Thus, it can be concluded that indirect marketing was carried out by Arief Muhammad in a marketing campaign to increase @preppstudio brand awareness.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	persuasive communication, integrated marketing, digital marketing
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	YAZID SOFYAN SULTANA
Date Deposited:	08 Aug 2022 08:11
Last Modified:	08 Aug 2022 08:11
URI:	http://eprints.ums.ac.id/id/eprint/102948

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