Pengaruh Sosial Media Terhadap Niat Beli Pada Aplikasi Shopee Dengan Kepercayaan Konsumen Sebagai Pemediasi

Nur Aini, Putri and -, Dr. Rini Kuswati, S.E., M.Si, (2022) Pengaruh Sosial Media Terhadap Niat Beli Pada Aplikasi Shopee Dengan Kepercayaan Konsumen Sebagai Pemediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study was made to examine the influence of social media on purchase intention on the Shopee application with consumer trust as a mediator. This study involved 256 respondents who were students of the Faculty of Economics and Business, University of Muhammadiyah Surakarta using purposive sampling. The data collection tool used in this study was a questionnaire with measurements using a Likert Scale. The data analysis technique in this study uses the SEM model with the Smart PLS approach. The result of this study is that social media has a significant effect on consumer trust. Social media has a significant effect on purchase intention. Consumer trust has a significant effect on purchase intention. And social media has a significant effect on purchase intention through consumer trust

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	social media, purchase intention, and consumer trust
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	PUTRI NUR AINI
Date Deposited:	08 Aug 2022 08:47
Last Modified:	08 Aug 2022 08:47
URI:	http://eprints.ums.ac.id/id/eprint/102939

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