Peran Brand Image dan After Sales dalam Meningkatkan Penjualan Mobil Toyota (Studi Kasus Dealer Nasmoco Slamet Riyadi)

Pratama, Aditya Yoga and , Dr. Wafrotur Rohmah, MM. (2022) Peran Brand Image dan After Sales dalam Meningkatkan Penjualan Mobil Toyota (Studi Kasus Dealer Nasmoco Slamet Riyadi). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of the study was to describe the role of brand image in increasing sales of Toyota cars and the role of after sales in increasing sales of Toyota cars at the Nasmoco Slamet Riyadi Dealer Surakarta. This type of research uses qualitative research with a case study research design. Research subjects include supervisors, service advisors, and consumers. Data collection techniques used in-depth interviews, observation and documentation. The validity of the data using triangulation of data sources and techniques. The data analysis technique used is an interactive model with steps of data reduction, data collection, data presentation, and conclusion drawing. The findings in this study are, the role of brand image in increasing sales is indicated by the Toyota brand getting the Best Dealer Jateng DIY award, a quality product with evidence that it ranks third in Central Java, and there is consumer confidence in the Toyota brand. The role of after sales in increasing sales is indicated by express maintenance services, the advantages of steall lift facilities, 24-hour service time and one-stop complete service provided to consumers during the post-purchase of a car.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, after sales, sales increase.
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	ADITYA YOGA PRATAMA
Date Deposited:	08 Aug 2022 01:26
Last Modified:	08 Aug 2022 01:26
URI:	http://eprints.ums.ac.id/id/eprint/102790

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