Pengaruh Brand Image, Brand Trust, Dan Brand Ambassador Terhadap Keputusan Pembelian Smartphone Merek Vivo

Robert Alif Fachrozi, Daffa and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Brand Image, Brand Trust, Dan Brand Ambassador Terhadap Keputusan Pembelian Smartphone Merek Vivo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of brand image, brand trust, and brand ambassador on purchasing decisions of Vivo brand smartphones. This research is a quantitative research using primary data in the form of questionnaire results. The results of the data processed using SPSS 25 indicate that partially brand image has an insignificant negative effect, while brand trust and brand ambassadors have a positive and significant effect on purchasing decisions.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	brand image, brand trust, brand ambassador, purchasing decisions
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DAFFA ROBERT ALIF FACHROZI
Date Deposited:	08 Aug 2022 09:00
Last Modified:	08 Aug 2022 09:00
URI:	http://eprints.ums.ac.id/id/eprint/102785

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