Pengaruh Daya Tarik Endorser, Kredibilitas Dan Kualitas Yang Dirasakan Terhadap Niat Beli Konsumen Pada MS Glow

Dhono Setyawan, Dhanar and , Dr. Edy Purwo Saputro, S.E,. M.Si (2022) Pengaruh Daya Tarik Endorser, Kredibilitas Dan Kualitas Yang Dirasakan Terhadap Niat Beli Konsumen Pada MS Glow. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of endorser attractiveness, perceived credibility and quality on consumers' purchase intentions in buying MS Glow. Sources of data used in this study is primary data. The population in this study were students of Muhammadiyah University of Surakarta with a sample of 100 respondents. Methods of data collection by using a questionnaire. Data analysis using SPSS version 25. The results of the analysis in this study indicate that endorser attractiveness, perceived credibility and quality have a significant effect on consumers' purchase intentions in buying MS Glow.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Endorser Attractiveness, Credibility, Perceived Quality, Consumer Purchase Intention
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DHANAR DHONO SETYAWAN
Date Deposited:	06 Aug 2022 02:57
Last Modified:	06 Aug 2022 02:57
URI:	http://eprints.ums.ac.id/id/eprint/102708

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