Febraska, Ardranta and , Ir. Irmawati, S.E., M.Si (2022) Pengaruh Perceived Quality dan Perceived Value terhadap Customer Loyalty Mahasiswa di Kota Surakarta Menggunakan Aplikasi Shopee Food dengan Kepuasan Konsumen sebagai Variabel Mediasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research aims to analyze the effect of Perceived Quality and Perceived Value on Student Customer Loyalty in Surakarta City using the Shopee Food Application with Consumer Satisfaction as a Mediation Variable. This research is included in quantitative research. The population of this study were students in the city of Surakarta. The sample used in this study were 160 respondents. The sampling technique used was non-probability sampling and the approach used in determining the sampling was purposive sampling. Sources of data used in this study using primary data. Methods of data collection using a questionnaire. Analysis of the data using Smart PLS. The results of the analysis in this study indicate that (1) The perceived quality on consumer satisfaction is positive and significant. (2) The perceived value on consumer satisfaction is positive and significant. (3) The perceived quality on customer loyalty is positive and significant. (4) The perceived value on customer loyalty is positive and not significant. (5) Consumer satisfaction on customer loyalty is positive and significant. (6) Consumer satisfaction can mediate the relationship between perceived quality to customer loyalty and the results are positive and significant. (7) Consumer satisfaction can mediate the relationship between perceived value to customer loyalty and the results are positive and significant.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Perceived Quality, Perceived Value, Customer Loyalty, Customer Satisfaction, Shopee Food. |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Manajemen |
| Depositing User: | ARDRANTA FEBRASKA |
| Date Deposited: | 05 Aug 2022 08:30 |
| Last Modified: | 05 Aug 2022 08:30 |
| URI: | http://eprints.ums.ac.id/id/eprint/102680 |
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