Strategi Komunikasi Pemasaran Terpadu Hungery Chicken dalam Meningkatkan Jumlah Penjualan

Purwanto, Rischi Annisa Febiana and , Dr. Edy Purwo Saputro, S.E., M.Si (2022) Strategi Komunikasi Pemasaran Terpadu Hungery Chicken dalam Meningkatkan Jumlah Penjualan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study suggests an integrated marketing communication strategy for Hungery Chicken Magetan in increasing the number of sales. In this study, the purpose of this study was to determine the integrated marketing communication strategy of Hungery Chicken in increasing sales. In this study using a qualitative descriptive method. Data collection techniques using interview techniques. The informants of this study consisted of two informants. This research focuses on the use of AIDA theory (Attention, Interest, Desire and Action). The result of this research is that in the marketing communication strategy, the target market is determined. Followed by the application of AIDA theory which consists of four stages. The first stage is attention, trying to get attention by using advertisements through social media. The second stage is interest, trying to build interest in consumers with attractive offers or promos. The third stage of Desire, to foster a sense of desire or desire to buy from consumers, the Hungery Chicken provides attractive offers and provides the best service. The fourth stage of Action, consumers will make a product purchase, which means that the first stage to the third stage has succeeded in influencing consumers to make a purchase.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	AIDA, marketing communications, marketing communications strategy
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	RISCHI ANNISA FEBIANA PURWANTO
Date Deposited:	04 Aug 2022 08:53
Last Modified:	04 Aug 2022 08:53
URI:	http://eprints.ums.ac.id/id/eprint/102277

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