Pengaruh Harga, Kemudahan Dan Tampilan Produk Terhadap Keputusan Pembelian Produk Makanan Secara Online Di Masa Pandemi Covid-19

Nurul Amalia, Intan and , Drs. Wiyadi, M.M., Ph.D. (2022) Pengaruh Harga, Kemudahan Dan Tampilan Produk Terhadap Keputusan Pembelian Produk Makanan Secara Online Di Masa Pandemi Covid-19. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The rapid development of internet technology allows buying and selling transactions online. This study aims to determine how much influence price, convenience, and product appearance have on online food purchasing decisions during the COVID-19 pandemic. The type of research is quantitative research and data collection techniques by distributing online questionnaires to respondents with the help of google forms. The sample used in this study were 157 respondents. The analytical method used is multiple linear regression with validity and reliability tests first, classical assumption test which includes normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing using F test and t test and R square. The test tool used is SPSS version 25. The results of this study indicate that price, convenience and product appearance have a positive and significant impact on online purchasing decisions for food products during the covid-19 pandemic.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Convenience, Product Display, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	INTAN NURUL AMALIA
Date Deposited:	27 Jul 2022 04:11
Last Modified:	27 Jul 2022 04:11
URI:	http://eprints.ums.ac.id/id/eprint/102000

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