Dinamika Pengembangan Produk Kue Semprong (Studi Kasus Pabrik Ganeca di Desa Wirosari Grobogan)

Fahjarini, Saras Bunga and , Dr. Wafrotur Rohmah, MM. (2022) Dinamika Pengembangan Produk Kue Semprong (Studi Kasus Pabrik Ganeca di Desa Wirosari Grobogan). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the strategy of developing semprong cake products in flavor variations and describe the obstacles faced in the development process at the Ganeca concommul cake factory, the method used in this study is qualitative with a case study design. Collection techniques by means of interviews, observations, documentation, validity of credibility test data, transferability test, dependability test, confirmability test and data analysis techniques used data collection, data reduction data, data presentation, and conclusion drawing. The results of the study found that the Ganeca concomb cake production was carried out continuously and the product development of the ganeca semprong cake was to provide its own characteristics such as sweetness and shape which are the distinguishing characteristics of semprong cakes in general. Some of the obstacles are the absence of supporting facilities that are more comfortable and there are obstacles from the management department in managing the company, the strategy carried out to overcome obstacles by providing innovations in various flavors that are trending in order to improve the taste of the cakes.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	pengembangan produk, kue semprong, strategi produk.
Subjects:	L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	SARAS BUNGA FAHJARINI
Date Deposited:	25 Jul 2022 06:46
Last Modified:	25 Jul 2022 06:46
URI:	http://eprints.ums.ac.id/id/eprint/101865

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