Putri, Sania Ferlisia and , Vinisa N Aisyah, M.I.Kom (2022) Manajemen Media Sosial untuk Menjalin Hubungan dengan Konsumen di PT Gama Multi Usaha Mandiri selama Pandemi Covid-19. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
PT Gama Multi Usaha Mandiri is a holding and investment company owned by Gadjah Mada University in the form of a State-Owned Legal Entity (BHMN). During the pandemic, PT Gama Multi Usaha through Public relations maximized social media management as an effort to establish relationships with consumers. The research focused on analyzing social media management through Luttrel's SOME model. This study uses qualitative descriptive methods. The data was taken from participants' observations through MBKM internships and in-depth interviews. Data is analyzed through data interaction and validated through triangulation of data retrieval techniques. The results showed that in the share stage, mapping was carried out through meetings by public relations teams, directors and unit managers. The company has a target market from the age of 18-40 years of social media used, namely Instagram, Twitter, LinkedIn, and Facebook. Optimize, in communication planning, Corporate PR discusses with the director to create a work program for the next year. Evaluation usually occurs in incidental conditions and times. Corporate PR also makes a schedule of content posts that have been made, content publication is every day at 16.00 WIB. Manage, before uploading social media content, the content will be consulted both from the design, narrative and type of media. The monitoring process is carried out and reported through development reports or media monitoring reports every three months. Corporate PR is also always active, responsive and alert in providing responses to every feedback received. Corporate PR also measures the effectiveness of the message or content delivered, by measuring the insights of each post manually. Engage, there are greetings for followers on Biomart Instagram, namely 'guys' and 'Biofren' it is done to show that the company wants to be closer and become friends and for its consumers. In an effort to engage with followers or audiences, the way done by posting the content of events carried out by both the holding and business units of PT Gama Multi Usaha Mandiri
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Public relations, Social Media, Covid-19. |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications T Technology > T Technology (General) |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | SANIA FERLISIA PUTRI |
| Date Deposited: | 19 Jul 2022 03:52 |
| Last Modified: | 19 Jul 2022 03:52 |
| URI: | http://eprints.ums.ac.id/id/eprint/101569 |
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