Analisis Implementasi Strategi Pemasaran Pembiayaan Musyarakah Di Bidang Pertanian (Studi Kasus Di KSPPS BMT Amanah Farm Sejahtera Kecamatan Bulu Kabupaten Sukoharjo)

Sari, Dwi Karinta Indah Kurnia and , Yayuli, S.Ag., M.PI (2022) Analisis Implementasi Strategi Pemasaran Pembiayaan Musyarakah Di Bidang Pertanian (Studi Kasus Di KSPPS BMT Amanah Farm Sejahtera Kecamatan Bulu Kabupaten Sukoharjo). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

profits are shared according to an agreement and losses are shared. This study aims to determine the marketing strategy of Musyarakah financing in agriculture and how it is implemented by KSPPS BMT Amanah Farm Sejahtera. The strategy implemented by KSPPS BMT Amanah Farm Sejahtera has a positive impact on members who use musyarakah financing in KSPPS BMT Amanah Farm Sejahtera. The marketing strategy is by attending several community meetings. The lack of agricultural capital, and uncertain results. Musyarakah financing is very suitable for farmers who need capital, because Musyarakah financing is very safe for farmers, which is profit sharing at the end of the harvest period. With this musyarakah financing, farmers will feel helped. There are still many people who do not know about sharia financing and musyarakah financing. The operational constraint in the marketing strategy of Musyarakah financing at KSPPS BMT Amanah Farm Sejahtera is the difficulty of changing people's mindsets on sharia-based financing.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	marketing strategy, musyarakah financing, agriculture, KSPPS, BMT
Subjects:	B Philosophy (General) > BA Islam > BA12 Hukum Ekonomi Islam
Divisions:	Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User:	DWI KARINTA INDAH KURNIA SARI
Date Deposited:	07 Jul 2022 02:02
Last Modified:	07 Jul 2022 02:02
URI:	http://eprints.ums.ac.id/id/eprint/101253

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