Perilaku Belanja Konsumen Dengan Pendekatan Hedonis Dan Utilitarian Pada Produk Fesyen

Astuti, Anisya Dwi and , Anton Agus Setyawan, SE., M.Si., (2022) Perilaku Belanja Konsumen Dengan Pendekatan Hedonis Dan Utilitarian Pada Produk Fesyen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to examine and analyze the effect of hedonism and utilitarianism shopping behavior on perceived value in fashion product. The population and sample of this research are the people of Surakarta who shop at fashion stores. The type of data used in this research is primary data. The data collection method used a questionnaire and we used a purposive sampling method. We used multiple linear regression as data analysis. The results of the analysis in this study indicate that hedonism has a significant effect on perceived value and utilitarianism has a significant effect on perceived value.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	hedonism, utilitarianism, perceived value.
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANISYA DWI ASTUTI
Date Deposited:	13 Jul 2022 00:49
Last Modified:	13 Jul 2022 00:49
URI:	http://eprints.ums.ac.id/id/eprint/101151

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