Adopsi Belanja Online dengan Model TAM

Mikuwati, Budi Arum and , Dr. Edy Purwo Saputro, S.E., M.Si. (2022) Adopsi Belanja Online dengan Model TAM. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research is a replication of Blagoeva & Ijoska's 2017 article on online shopping intentions. This study aims to explain the effect of perceived usefullness, perceived ease to use, attitude towards using, intention to use, and trust on the adoption of online shopping based on the Technology of Acceptance Model (TAM) approach. Sources of data used in this study is primary data. Data collection method using a questionnaire from Google Form. Data analysis using SEM with SmartPLS. The results of the tests carried out indicate that Perceived usefulness and Trust have a positive and significant influence on attitude towards using. Perceived ease to use does not have a significant effect on attitude towards using. Perceived ease of use has a positive influence on perceived usefulness. Perceived usefulness and Attitude towards using have a positive and significant influence on intention to use. Trust does not have a positive effect on Intention To Use.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Online Shopping, TAM Model, SEM Analysis
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BUDI ARUM MIKUWATI
Date Deposited:	27 Jun 2022 01:53
Last Modified:	27 Jun 2022 01:53
URI:	http://eprints.ums.ac.id/id/eprint/101077

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