Items where Author is "Utami, Peggy Rahayu Tyas"

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Thesis

Utami, Peggy Rahayu Tyas and , Nur Achmad, SE, M.Si (2021) Pengaruh daya tarik iklan dan kredibilitas celebrity endorser terhadap minat beli konsumen dengan brand awareness Sebagai variabel intervening (Studi pada Konsumen Produk Mie Sedaap Korean Spicy Chicken di Kalangan Mahasiswa Manajemen Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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