Pengaruh Media Promosi Tiktok Dan Persepsi Harga Terhadap Minat Beli Pada Bakso Sera Simo Boyolali

MAWADDAH, NURUL and -, Titik Ulfatun, S.Pd., M.Ed (2022) Pengaruh Media Promosi Tiktok Dan Persepsi Harga Terhadap Minat Beli Pada Bakso Sera Simo Boyolali. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims determine, 1) The effect of TikTok promotional media on buying interest in Bakso Sera Simo Boyolali; 2) The effect of price perception on buying interest in Bakso Sera Simo Boyolali; 3) The influence of TikTok promotional media and price perception together on buying interest in Bakso Sera Simo Boyolali. This research is a quantitative research with survey method. The sample of this study amounted to 100 cousumers. The data collection technique used a questionnaire. The data analysis technique used multiple linear regression analysis. The results showed that, 1) TikTok promotional media had an effect on buying interest, as evidenced by the results of the calculation tcount 5,928 > ttable 1,984; 2) price perception has an effect on buying interest, as evidenced by the results of the calculation of tcount 6,342 > ttable 1,984; 3) TikTok promotional media and price perception simultaneously affect buying interest, as evidenced by the value of fcount 42,364 > ftable 3,090.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	TikTok Promotion Media, Price Perception, Buying Interest
Subjects:	H Social Sciences > HJ Public Finance L Education > L Education (General) L Education > LC Special aspects of education > LC5301 Economic Education
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User:	NURUL MAWADDAH
Date Deposited:	14 Oct 2022 06:51
Last Modified:	14 Oct 2022 06:52
URI:	http://eprints.ums.ac.id/id/eprint/105021

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