Rafi, Faizurahman and , Dr. Ir. Suranto, S.T., M.M., M.Si (2022) Analisis Faktor yang Mempengaruhi Minat Beli Terhadap Furniture Rotan yang Berorientasi Pasar (Studi Kasus: Sentra Industri Rotan Desa Trangsan). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study has the aim of making an analytical model to determine, identify, test and analyze consumer buying interest in rattan products in Trangsan Village, Sukoharjo Regency. This study uses the Structural Equation Modeling (SEM) method which is a multivariate analysis technique that functions to test statistical models which are usually in the form of causal models or a series of relationships between the dependent variable construct (dependent) and the independent variable construct (independent). In this study the dependent variable indicators or (X) are product, price, place, promotion, physical evidence, personnel, and process. Meanwhile, the independent variable or variable (Y) is buying interest. The data needed in this study was obtained through the distribution of questionnaires addressed to local consumers. The data collection method used non-probability sampling method while the sampling technique used was purposive sampling.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | SEM, Minat Beli, Rotan |
| Subjects: | H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management |
| Divisions: | Fakultas Teknik > Teknik Industri |
| Depositing User: | RAFI FAIZURAHMAN |
| Date Deposited: | 16 Apr 2022 02:24 |
| Last Modified: | 16 Apr 2022 02:24 |
| URI: | http://eprints.ums.ac.id/id/eprint/99317 |
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