Pengaruh Similarity Confusion, Overload Confusion Dan Ambiguity Confusion Terhadap Word Of Mouth Dan Trust Pada Platform Marketplace

Riwanto, Atok and -, Farid Wajdi, Drs., M.M., Ph.D. and -, Dr. Muzakar Isa, SE, MSi (2022) Pengaruh Similarity Confusion, Overload Confusion Dan Ambiguity Confusion Terhadap Word Of Mouth Dan Trust Pada Platform Marketplace. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of similarity confusion, overload confusion and ambiguity confusion on word of mouth and trust on the marketplace platform. The population used is people who have had experience in online shopping on a marketplace platform. Samples were taken by 150 respondents using purposive sampling technique. The data collection method uses an online survey system through Google Drive cloud computing media. The analytical tool used is multiple linear regression. The findings of this research are Similarity confusion has no effect on Word of Mouth, Overload confusion has an effect on Word of Mouth, Ambiguity confusion has an effect on Word of Mouth, Similarity confusion has a negative effect on Trust, Overload confusion has a negative effect on Trust, and Ambiguity confusion has an effect negative to Trust.

Item Type:	Thesis (Thesis)
Uncontrolled Keywords:	similarity confusion, overload confusion, ambiguity confusion, word of mouth, trust.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	ATOK RIWANTO
Date Deposited:	16 Feb 2022 03:36
Last Modified:	16 Feb 2022 03:36
URI:	http://eprints.ums.ac.id/id/eprint/97638

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