Pengaruh Harga, Kualitas Layanan Dan Promosi Terhadap Kepuasaan Penguna Layanan Aplikasi GRAB Selama Pemberlakuan PPKM

Kusuma, Irfan Faisal and , Drs. Wiyadi, M.M., Ph.D. (2022) Pengaruh Harga, Kualitas Layanan Dan Promosi Terhadap Kepuasaan Penguna Layanan Aplikasi GRAB Selama Pemberlakuan PPKM. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of price, service quality and promotion on service user satisfaction. The type of research used is a quantitative type. The population of this study were all UMS FEB students around campus 1 UMS. The research sample size was 100 respondents using purposive sampling method. Collecting data through the distribution of a list of statements or questionnaires. The data analysis method used is multiple regression analysis. The results of this study indicate that (1) price has no positive and significant effect on customer satisfaction. (2) service quality has a positive and significant effect on customer satisfaction. (3) promotion has a positive and significant effect on customer satisfaction.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Price, Service Quality, Promotion and Customer Satisfaction
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IRFAN FAISAL KUSUMA
Date Deposited:	31 Jan 2022 04:35
Last Modified:	31 Jan 2022 04:35
URI:	http://eprints.ums.ac.id/id/eprint/96973

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