Khoirunasya, Zayyana and , Sidiq Setyawan, M.I.Kom (2021) Pesan Motivasi Dalam Bentuk Ilustrasi Melalui Instagram (Analisis Isi Pesan Dalam Akun Instagram @nkcthi). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Instagram is one of the internet-based social networking sites. Today, many people in Indonesia use Instagram to be used as entertainment material by uploading photos or videos or just looking around. But not only that, now Instagram can be used as a means to provide motivation indirectly but through illustrations. This study examines how the discourse built by motivational messages is in the form of illustrations and focuses on messages contained in the @nkcthi Instagram account with the illustrated text category. The theory used is discourse analysis and qualitative descriptive methods. The data collection technique used is Observation on the @nkcthi Instagram account by looking at the content presented in the January 2020-June 2020 period. In that period, there were 5 uploads that fell into the category. This study found that the text discourse on each upload in the @nkcthi Instagram account succeeded in building a message and there were four types of motivation in it, namely achievement motivation, extrinsic motivation, fear motivation, and investment motivation.
| Item Type: | Karya ilmiah (Skripsi) |
|---|---|
| Uncontrolled Keywords: | instagram, discourse analysis, qualitative |
| Subjects: | H Social Sciences > HE Transportation and Communications H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi |
| Depositing User: | ZAYYANA KHOIRUNASYA |
| Date Deposited: | 08 Nov 2021 06:33 |
| Last Modified: | 08 Nov 2021 06:33 |
| URI: | http://eprints.ums.ac.id/id/eprint/95308 |
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