Pengaruh Hubungan Konformitas Dan Kontrol Diri Terhadap Perilaku Konsumtif Belanja Online Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta

ERMAYANTI, GALUH and , M.Fahmi Johan Syah, S.Pd., M.Pd (2021) Pengaruh Hubungan Konformitas Dan Kontrol Diri Terhadap Perilaku Konsumtif Belanja Online Mahasiswa Pendidikan Akuntansi Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to describe the effect of the relationship between conformity and self-control on the consumptive behavior of shopping online students of accounting education at Muhammadiyah University of Surakarta. This type of research is quantitative research using a survey design. The sample of this research is 109 students from 150 population members using stratified random sampling technique. Data collection techniques using a questionnaire. Data analysis used multiple linear regression analysis. The results of multiple linear regression analysis obtained the regression line equation: Y = 54.517 - 0.450X1 - 0.454X2. The results of the analysis show that there is a negative relationship between conformity and self-control on consumptive behavior of shopping online for accounting education students at Muhammadiyah University of Surakarta, meaning that the higher the conformity relationship, the lower the consumptive behavior, the higher the self-control, the lower the consumptive behavior

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Conformity Relationship, Self-Control, Shopping Consumptive Behavior Online.
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
L Education > L Education (General)
Divisions: Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Akuntansi
Depositing User: GALUH ERMAYANTI
Date Deposited: 05 Nov 2021 06:55
Last Modified: 05 Nov 2021 06:55
URI: http://eprints.ums.ac.id/id/eprint/95168

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