Perilaku Berbelanja Online Di Kalangan Generasi Milenial Muslim Selama Pandemi Covid – 19 : Purchase Intention Sebagai Variabel Perantara

Ismail Hidayatulah, Muhamad and , Nur Rizqi Febriandika, S.Sy.,M.BA.,M.SEI (2021) Perilaku Berbelanja Online Di Kalangan Generasi Milenial Muslim Selama Pandemi Covid – 19 : Purchase Intention Sebagai Variabel Perantara. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research study discusses online shopping behavior among the millennial generation during the COVID-19 pandemic. The related variables are perceived usefulness, perceived benefits, trust, self-control, online shopping behavior and purchase intention. This study uses Structural Equation Modeling (SEM) as a research method. The sample technique was taken from 254 Indonesian respondents, especially the Muslim millennial generation, through questionnaires distributed online and processed through the SPSS and AMOS applications. The results of this study indicate that perceived usefulness (X1), perceived benefits (X2) and self-control (X4) on online shopping behavior (Y) and purchase intention (Z) have a negative influence. And trust (X3) has a positive influence on purchase intention (Z) but has a negative influence on online shopping behavior (Y).

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Kegunaan yang dirasakan, Manfaat yang dirasakan, Kepercayaan, Kontrol Diri, Perilaku Berbelanja Online dan Purchase Intention.
Subjects: B Philosophy. Psychology. Religion > BP Islam. Bahaism. Theosophy, etc
Divisions: Fakultas Agama Islam > Hukum Ekonomi Syariah (HES)
Depositing User: MUHAMAD ISMAIL HIDAYATULAH
Date Deposited: 29 Sep 2021 02:35
Last Modified: 29 Sep 2021 02:36
URI: http://eprints.ums.ac.id/id/eprint/94554

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