Pengaruh Peran Influencer, Quality Product Dan Perceived Value Terhadap Keputusan Pembelian Sepatu VANS

Hargowseno, Ilham Galih and , Basworo Dibyo, S.E., M.Si. (2021) Pengaruh Peran Influencer, Quality Product Dan Perceived Value Terhadap Keputusan Pembelian Sepatu VANS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze purchasing decisions on Vans brand shoes (a case study on FEB UMS students). The purpose of this study was to determine: (1) the influence of the influencer's role on the decision to buy Vans shoes at Faculty of Economics and Business UMS, (2) the effect of product quality on the decision to buy Vans shoes at Faculty of Economics and Business UMS, (3) the effect of perceived value on the decision to buy Vans shoes at Faculty of Economics and Business UMS. This study uses a sample of buyers or prospective buyers of Vans shoes, as many as 100 respondents. The data used in this study is primary data in the form of a questionnaire. The analytical method used in this research is multiple linear regression analysis. The results of this study indicate that: (1) the role of influencers has no significant effect on purchasing decisions for Faculty of Economics and Business UMS students, (2) product quality has no significant effect on purchasing decisions for Faculty of Economics and Business UMS students, (3)perceived value has a significant effect on purchasing decisions for students. Faculty of Economics and Business UMS

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Influencer Role, Product Quality, Perceived Value, and Purchase Decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ILHAM GALIH HARGOWISENO
Date Deposited:	19 Sep 2021 15:49
Last Modified:	19 Sep 2021 15:49
URI:	http://eprints.ums.ac.id/id/eprint/94425

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