Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening pada Yeszymfg Store Surakarta

Ilham, Irzam and , Zulfa Irawati, S.E., M.Si. (2021) Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Melalui Minat Beli Sebagai Variabel Intervening pada Yeszymfg Store Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of store atmosphere on purchasing decisions through buying interest as an intervening variable at yeszymfg store Surakarta. The population and sample of this study were all who had visited Yeszymfg Surakarta in this study as many as 120 respondents. The type of data used in this research is primary data. Methods of collecting data using a questionnaire and processed using Partial Least Square (PLS) analysis tool with SmartPLS 3.0 software. The results showed that store atmosphere had a positive and insignificant effect on consumer purchasing decisions, buying interest had a positive and significant effect on consumer decisions, store atmosphere had a positive and significant effect on buying interest, store amosphere had a positive and significant effect on consumer purchasing decisions mediated by buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	store amosphere, purchasing decisions, buying interest
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IRZAM ILHAM
Date Deposited:	23 Aug 2021 02:15
Last Modified:	23 Aug 2021 02:15
URI:	http://eprints.ums.ac.id/id/eprint/93827

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