Pengaruh Kualitas Website, Kualitas Informasi, dan E-Wom Terhadap Keputusan Pembelian Online di Shopee (Studi pada Mahasiswa Lingkungan UMS)

Syaifullah, Ahmad Ilham and , Dr. H. Syamsudin, M.M (2021) Pengaruh Kualitas Website, Kualitas Informasi, dan E-Wom Terhadap Keputusan Pembelian Online di Shopee (Studi pada Mahasiswa Lingkungan UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study examines the effect of website quality, information quality, and e-wom on purchasing decisions. This research involved students of Muhammadiyah University of Surakarta. The number of respondents in this study were 100 respondents. Data obtained by distributing questionnaire items to respondents through the google form application. The results of this study are that the website quality affects purchasing decisions, the information quality affects purchasing decisions, and ewom affects purchasing decisions. Based on these results, it is found that all hypotheses are supported.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Web quality, information quality, ewom, purchase decision
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	AHMAD ILHAM SYAIFULLAH
Date Deposited:	20 Aug 2021 03:00
Last Modified:	20 Aug 2021 03:00
URI:	http://eprints.ums.ac.id/id/eprint/93745

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