Pengaruh Health Value, Safety Value dan Environmental Value Terhadap Intention to Purchase Organic Product (Studi Empiris pada Kosmetik The Body Shop)

Widyaningrum, Berliana and , Soepatini S.E., M.Si., Ph.D (2021) Pengaruh Health Value, Safety Value dan Environmental Value Terhadap Intention to Purchase Organic Product (Studi Empiris pada Kosmetik The Body Shop). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of health value, safety value, and environmental value on intention to purchase organic products (empirical study on the body shop cosmetics). The population of this research is the people of Surakarta who know about body shop products and the research sample is 106 respondents. The type of data used in this study is primary data. Methods of collecting data with a questionnaire. The analytical tool used to test the hypothesis uses SmartPLS 3.0. The results showed that the health value had no significant effect on the intention to buy organic products, while the safety and environmental values had a significant effect on the intention to buy organic products.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	health value, safety value, environmental value, intention to purchase organic products
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	BERLIANA WIDYANINGRUM
Date Deposited:	18 Aug 2021 03:00
Last Modified:	18 Aug 2021 03:00
URI:	http://eprints.ums.ac.id/id/eprint/93662

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