Pengaruh Komunikasi Persuasif Beauty Advisor Kosmetik Wardah Terhadap Minat Beli Konsumen di Laris Swalayan Kartasura

Choirina, Ariska Nur and , Dr. Dian Purworini, MM (2021) Pengaruh Komunikasi Persuasif Beauty Advisor Kosmetik Wardah Terhadap Minat Beli Konsumen di Laris Swalayan Kartasura. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Persuasive Beauty Advisor communication can be said to be a communion that communicates marketing that is not advertising, but rather to a "special offer" that encourages direct response from consumers through the offers and encouragement provided so as to attract the interest of buying a product. The purpose of the research to find out the influence of persuasive communication beauty advisor cosmetics wardah to the buying interest of consumers in Laris Swalayan Kartasura. This researcher used a quantitative approach with the aim of obtaining information about a number of respondents who could represent a particular population. The survey method used is the explantative survey method. The data source in this study is primary and secondary data obtained by the dissemination of questionnaires / questionnaires containing questions that correspond to the title of the study Influence persuasive Communication Beauty Advisor Cosmetics Wardah Against Consumer Buying Interests in Best-Selling Self- Service Kartsura. The population used in this study is all visitors in Laris Swalayan Kartasura, while the samples in this study are visitors offered Wardah products by beauty advisors in Laris Swalayan Kartasura with a total of 100 visitors. This study uses sampling techniques with purposive sampling techniques that have the criteria of female visitors at outlets Wardah Laris Swalayan Kartasura with the age of more than 17 years offered wardah cosmetics by beauty advisors who standy at outlets. Based on the results of the study showed that the age of respondents dominated by the age of 26-35 as many as 25 respondents (25%), based on the education of respondents dominated by the last high school education as many as 53 respondents (53%), and for the work of respondents dominated by private employees as many as 53 respondents (53%). Based on the results of the hypothesis test shows that the Pearson Correlation value is (0.752) with a Sig value. (2-tailed) (0.000) < 0.05 H0: rejected means there is a persuasive communication effect of cosmetic beauty advisor wardah on consumer buying interest in Laris Swalayan Kartasura.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	komunikasi persuasif, wardah, minat beli
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Komunikasi dan Informatika > Ilmu Komunikasi
Depositing User:	ARISKA NUR CHOIRINA
Date Deposited:	18 Aug 2021 01:37
Last Modified:	18 Aug 2021 01:37
URI:	http://eprints.ums.ac.id/id/eprint/93631

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