Pengaruh Persepsi Harga, Persepsi Kualitas, dan Fitur Produk Terhadap Keputusan Pembelian Produk Jafra Skincare

Melati Sukma, Irma and , Basworo Dibyo, S.E, M.Si (2021) Pengaruh Persepsi Harga, Persepsi Kualitas, dan Fitur Produk Terhadap Keputusan Pembelian Produk Jafra Skincare. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to: Determine the effect of price perception on purchasing decisions for Jafra skincare products in Solo Raya. Knowing the effect of perceived quality on purchasing decisions for Jafra skincare products in Solo Raya. Knowing the effect of product features on purchasing decisions for Jafra skincare products in Solo Raya. This type of research is explanatory (causal) and the use of a quantitative approach. The data that will be used in this study are primary data, which means data obtained directly from the ojbek or research subjects. The sample used in this study was 54 respondents using purposive sampling technique. Respondents from this study are consumers and prospective consumers who are interested in using Jafra skincare products, aged over 17 years, and domiciled in Solo Raya. The data analysis technique uses SPSS (Statistical Program for Social Science) version 20 software. Price perception has a positive and significant effect on purchasing decisions. Perceived quality has no positive and significant effect on purchasing decisions. Product features have a positive and significant effect on purchasing decisions

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	perception of price, perception of quality, product features, purchase decision.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IRMA MELATI SUKMA
Date Deposited:	17 Aug 2021 14:55
Last Modified:	17 Aug 2021 14:55
URI:	http://eprints.ums.ac.id/id/eprint/93622

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