Analisis Pengaruh Kualitas Makanan, Persepsi Harga Dan Suasana Terhadap Kepuasan Konsumen Pada Rumah Makan Sendang Pengilon Di Kabupaten Klaten

Nuha, Muhammad Kony Syaifin and , Drs. Wiyadi, M.M., Ph.D. (2021) Analisis Pengaruh Kualitas Makanan, Persepsi Harga Dan Suasana Terhadap Kepuasan Konsumen Pada Rumah Makan Sendang Pengilon Di Kabupaten Klaten. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of food quality, price perception and atmosphere on consumer satisfaction. The research was conducted at the Sendang Pengilon Restaurant, Klaten. The population in this study were consumers of Sendang Pengilon Restaurant, Klaten and the number of samples taken was 100 people. The sampling technique was carried out using a non-probability sampling method, namely with the criteria for consumers of Sendang Pengilon Restaurant Klaten aged over 17 years. The data needed in this study is primary data in the form of a questionnaire. The data analysis method used is multiple regression linear analysis which was previously tested with the classical assumption test. The results showed that (1) food quality had a positive effect on consumer satisfaction. (2) price perception has a positive effect on consumer satisfaction. (3) atmosphere has a positive effect on consumer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Food Quality, Price Perception, Atmosphere, Consumer Satisfaction.
Subjects:	H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUHAMMAD KONY SYAIFIN NUHA
Date Deposited:	17 Aug 2021 06:15
Last Modified:	17 Aug 2021 06:20
URI:	http://eprints.ums.ac.id/id/eprint/93580

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