Pengaruh Customer Review, Kepercayaan Merk Terhadapminat Beli Dampaknya pada Keputusan Pembelian Produk Jersey Printing ARD Sport Sragen

Ardiaprestoga, Alan and , Lukman Hakim, S.E., M.Si. (2021) Pengaruh Customer Review, Kepercayaan Merk Terhadapminat Beli Dampaknya pada Keputusan Pembelian Produk Jersey Printing ARD Sport Sragen. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of consumer experience, and brand trust on purchasing decisions and purchase intention as a mediating variable. This research is included in quantitative research. The sample in this study was 110 respondents on Jersey Printing Products ARD Sport Sragen. The sample selection technique in this study is using purposive where each element of the population has the same opportunity to be selected as a subject. The analytical tool in this research is path analysis using the Smart PLS software. The results of this study indicate that: the variables of consumer experience and brand trust have a significant positive effect on purchase intention and purchase interest have a significant positive effect on purchasing decisions. Meanwhile, purchase intention mediates positively significantly between consumer experience and brand trust in purchasing decisions.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Consumer Experience, Brand Trust, Purchase Interest, Purchase Decision
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ALAN ARDIAPRESTOGA
Date Deposited:	16 Aug 2021 05:51
Last Modified:	16 Aug 2021 05:51
URI:	http://eprints.ums.ac.id/id/eprint/93494

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